Producing a Successful Membership Site
Membership sites exist in many different niche markets and aren’t new to the Internet marketing world. The membership site business model is highly lucrative if you can make it work – given below are three easy to understand/apply tips that will help you make your site even more successful …
Value: There’s one thing that sets apart a successful membership site from a not-so-successful one – and that’s value. When you look at your membership site, ask yourself if you would buy a membership there, and if you answer is no, then its obvious that you work to do to take your site to a new level. Giving your members something of value they can use that can’t be found elsewhere will reel them in. Why would somebody want to join your membership when the Internet is filled with so much unique information and knowledge on every possible topic? To get prospects who will pay for membership and stay members for a long time, are you offering them something of value? Once you are certain how you will create value for your members, you won’t ever look back. Make People Feel Part of a Community: Another characteristic of the most successful membership sites is that they make members feel at home there. Having a discussion board or forum on the membership site, and starting some interesting threads, can get some conversations going and let people start meeting. This will both make the site more attractive to prospective members and it will keep your current members interested, as they’ll feel like they’re part of a group. It does take effort to create a sense of community and it definitely won’t happen overnight, but if you’re patient in your approach and consistently put in the effort to keep the community together, it will pay in the long run.
Looks Count: Its a known fact that that people will judge something by how it looks when it comes to the online experience. If the membership sites looks it was made by an amateur, it could send out the wrong signal to your target audience. You should aim at making it attractive in every possible way, so that your prospects are able to see the ‘wow’ factor before hitting the join button. Regardless of the good content offered, if your site is badly designed, there will probably be a decline in new memberships. How the site looks does matter when you are trying to convince people to join your membership. You will also need to live up to the needs of the members by offering them value for their dollars as well as having an attractive site. For a membership site to grow and become successful, it really has to over deliver in terms of the value and content it offers to its members on a regular basis.