Twitter is today one of the most important social networks and, as such, one of the most important digital marketing tools when it comes to planning a social media strategy. After years as active Twitter users, both personally and for our clients, we have tried many strategies to achieve our goals.
Throughout this time we have read and learned many little tips and tricks that we now want to share with you.
Always be polite and courteous. Do not get carried away by the anonymity of social networks and honor something that we call “the courage of the anonymous.” The most retweeted words are Twitter, Please, and You.
If you start a tweet with a mention (@), that tweet will only appear in the timelines of that person’s and your followers.
Use the #hashtag. Hashtagged tweets are 55% more likely to be retweeted. Tweets with quotes 30%.
If you want to get your tweet to be more cited and commented, use less than 100 characters. This gives the opportunity to quote your message and add a brief comment.
Keep in mind the following: people who follow a brand on Twitter are 67% more likely to buy its products or hire its services.
Monitor your competition and follow what they do. You can use Twitter’s private list to follow them individually or together. So no detail will escape you.
Use large images with the correct proportion. According to a study, the ideal size for uploading Twitter images is 1024 x 512 pixels.
People want to see who they follow. Use a clear and recent profile photo. Photos of faces work great. If you are a brand or company, use a clear version of your logo that is easy to read.
Take into account the schedules. Find out what is the best time to tweet, that is, the time you have the most active users and / or the most engagement. You can do it by experimenting and observing or by using one of the tools available for it.
Follow these 3 steps and in this order (even if 2 of them are the same): listen, listen and speak. Don’t forget that we have 2 ears and only one mouth.